All posters by Herve Morvan, 1950-60. From the aptly titled The Genius of French Poster Art: Herve Morvan, by Veronique Morvan, Tokyo, 2010. Of the Perrier posters above she writes: "this advertising campaign displayed over one month was ahead of its time in the way it engaged the public...The panels were replaced with each new week, such that the woman is left with the cyclist's legs, or the hunter is garbed in flowing skirts, and so on..." How I wish that I had been there in Paris in 1950 to see them!
6 comments:
Oh my! The weekly interchangeable panels are great.
Yes! By the way, not all of Morvan's posters play on anthropomorphic themes. There's plenty of other ideas in the book, all beautifully executed.
Scandal is excellent!
Lovely discovery.
Ah the French always ahead of their time. I particularly love 'Scandale'! jx
Scandale is clearly a winner! It's so clever, isn't it?
Beautiful these!!
Post a Comment